“OMG I love our photos!” isn’t enough. It feels amazing to us as the photographer, but this kind of testimony isn’t going to win over potential dream clients that are stuck on major hesitations about a documentary session.
In this product, you’ll learn 3 different types of testimonials from clients and discover which one you actually need to compel future clients. With step-by-step instruction, you’ll craft compelling client stories (case studies) that make your potential clients’ ears perk up!
Testimonials are a marketing avenue where your clients do the marketing for you. It’s just a matter of knowing two things: how to get the honest testimonials that fit into your brand messaging and how to work the stories into your marketing plan.
Craft a transformational story, from your past clients, that speaks to your dream clients’ desires + overcomes the hesitations that cause resistance to moving forward.
Included in your purchase:
Testimonial Maximizer (Short) Guide on how to create compelling stories using client testimonials to use on your blog and/or email marketing
30 Testimonial Questions to draw inspiration from to ask clients about their experience that are much better than, “I loved working with ____ and love our photos.”
Client Story Planner: when using testimonials, you want to create a compelling story for potential clients to read. When a potential client has hesitations on booking a session, these stories of past client experience can significantly calm their fears and even get them over the hump of hesitation altogether. This planner will help you lay out your story so that it speaks directly to your potential client.
Client Story Checklist: after your short story is written, you can give it a solid once-over with this checklist to make sure you have included everything you should
You will download a ZIP folder. It is important that you first SAVE this folder to your computer and another source. Once downloaded you will need to UNZIP the folder to retrieve the files inside. Make sure your firewall settings allow you to download zip files, extract, and open.
YOU MUST DOWNLOAD TO A COMPUTER – NOT YOUR IPAD, NOT YOUR PHONE. Transfer the pdf to those devices after downloading and unzipping to your computer. A relink fee will be charged if you attempt to download to another device first only to find out your device doesn’t have the software to unzip. Need download help? See our download support page here.
The files included are: Client Testimonial Maximizer Guide, Client Testimonial Questions, Client Story Planner, Client Story Checklist (all pdf files)
3 Download links that expire 30 days after purchase. This file is LARGE and will take several minutes to download. DO NOT click on the download link more than once while a download is in process as you will start over and lose your link. Make sure you are in an area with high speed internet before downloading. A relink fee of $5 will be charged for new links.
Your purchase does not include transfer of ownership of this product. That means, do not share with a friend, do not upload to a torrent site, do not share a link with another person as this is stealing!! Copyright to the Client Testimonial Maximizer and any other products included in download belong to Fearless and Framed, LLC under Federal Copyright Laws.
Due to the nature of this purchase, immediate download, no refunds will be given.
It is the responsibility of the purchaser to download the product immediately and securely back up all purchases.
Not your average portrait contract. This is for photographers who shoot potentially sensitive subject matter in a family’s home. Co-written by a documentary photographer + a contract lawyer to make this best tailored for your line of work.