#050 – Lighter Stories & Less Launching with Melissa Cassera

You’re gonna LOVE Melissa Cassera. Guaranteed. If you’re not already learning from her, after this, you’ll start. She breaks things down not just into simple ways, but in FUN ways. That’s part of her thing. She’ll tell ya, she makes work feel like a guilty pleasure! If you think marketing is far from a guilty […]

#049 — Story of the Month: Anna Nodolf’s Snow Day Story

Have you ever had a snow day? Or several snow days? Or have a story about the greatest snowstorm that hit your area? Or heard the kind of snow stories where your parents walked a mile each way to school uphill in the snow? Everyone has their own versions of snow stories, except, if maybe […]

Ep. 048 April D's Brand Voice + Strategy Review

#048: April D’s Brand Voice + Strategy Review

Ever wish someone could come in with their superhero cape and makeover your marketing? What if you could build up your OWN cape? Last month, I took on a marketing review for a documentary family photographer and she agreed to let me share our review publically. For sure, I’m happy to help people with an […]

#047 – Seeing Differently with Kelly Wagner

How are you my friend? Welcome back! In the last episode, you heard a whole earful on practicing awareness and why it matters. That convo continues here with a story from Kelly Wagner— who has been photographing all her life! Ok, let that sink for a moment. She shares how through going through The Preservation Project expanded […]

#046 – Awareness is a Gift

You know that old adage: you don’t know what you don’t know? Well, we probably don’t notice it much, except for when we’re looking for an answer to something we’re seeking, right? Then, we notice that we don’t know what we don’t know. But what about the rest of the time? I’m sure there’s many […]

Portrait by Latoya Dixon-Smith | Systems for Photographers

#045 – Creating Rich Systems with Latoya Dixon-Smith

Do you ever feel like you’re doing things on the fly in your business and can’t keep up? You’re maybe sacrificing all your time to give your clients the best experience and you feel like there’s GOT to be a better way? Well, there is and if any of this feels like you, this episode […]

#044 – Story of the Month: Lora’s Dad’s Workshop

Welcome back to another round of the Story of the Month! At its core, this story is about two things: Details and Documenting after loss There’s a lot of pictures with this story from Lora Wallenstein, so visit here to see them as you listen + see the full story. Now, if you’ve ever lost […]

Make Your Loved One’s Story Come Alive In Grief: Lora’s Story

“I’m a photographer. How do I NOT have pictures of my dad? I had plenty of posed photos, but nothing that captured HIM as I know him. It was a sick feeling,” said Lora Wallenstein, participant of The Preservation Project. If you’ve ever experienced loss, you’ve feared the strong feeling of your bond weakening over time. […]

Set Goals / Intentions Monthly and Measure Results in Business and Life

#043 – The Mega Monthly Report on Business + Life

I’m going to teach you how I do my monthly report and why it matters. Hint: If you feel like you’re spinning your wheels in your business + life, this is an easy place to start for perspective, clarity, & direction that’s FREE—no hundreds of dollars to a coach or strategist. Enjoy the story. Alright, […]

playing in snow with tiger

Childhood Memories: a Snow Day Through the Eyes of an Only Child

It was the biggest snow we’d had in 70 years, guys. SEVENTY YEARS. This is the stuff. The substance that childhood memories are made of. I can just hear her now as an adult looking back, “It was the winter of 2019, when I was seven years old…” The fact that she’ll have pictures to […]

What to Measure in Your Creative Business

#042 – The Magic of Metrics

If you’re anything like me, you don’t want to waste your time when it comes to how you show up in your business. When you sit down and get to work, you wanna *know* your time and effort are gonna give you a return. With some actions, you probably you find yourself asking, “Why bother?” but […]

Ashley Mitchell - Story of Papaw

Documenting the History + Memories Inside a Family Business

“Have you ever had a dream come true? That shop was my dream. The Lord gave me my dream.” Those were words from one of the last conversations with Papaw. He was a husband, father of seven and a retired truck driver who dreamed of owning his own business. He started Quick Fix Tire when […]

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