Category: Products We Love
A Quick, Easy, and Beautiful Way to Organize Your Blog Content (for Bloggers Who Like Things Tangible)
I wanted better clarity and control over my long list of blog content. With a recent re-brand, an evolved voice, and the ability to cross promote content right on the blog, many of our blog posts were in need of a makeover. With over 200 posts, getting a grip on what needed to be done […]
The Brand Process Done Right: 9 Questions to Ask If You Want Impressive Branding
From everyday, casual wear – boyfriend jeans and leather jacket – to your little black dress and heels, to me branding meant having an upscale wardrobe for your business. Something that was nice to have, but not necessary to get the job done. A simple name logo with clean text was all I needed… until I actually […]
Everything You Need to Know About Creating a Client Guide
The foundation of great marketing begins with understanding where your clients are at in their knowledge of what you do and how you can transform their lives with your products and services. In the F&F community, we know majority of non-photographer potential clients still don’t quite understand what a documentary session even is. The problem is that we showcase our amazing images on our photography blogs + social and then pivot into “let me document your lives/story.” There is a missing link between these two points: showing the clients how your photos can add something of value (specifically to them) to their lives or eliminate a problem. Using a Client Guide can help.
Magnify Small Moments into a Photo Session
It feels like photography clients often seek to photograph only the milestones in a documentary-style, such as weddings or birthday events, as if only the big moments are worthy of hiring a photographer for. They often have a paralyzing way of feeling the need to create a session that makes them look amazing as opposed to documenting the love or subject matter in its natural state (whatever that means for each client). This usually comes from
The Maternity Pictures Most People Forget to Take
Have you ever seen a photo of your mom pregnant with you? I have one of my mom. It was a photo nearly 3 decades ago at a family reunion. She was standing there, 5 months along, watching the children’s games take place (the highlight of the Zywicki Family Reunion). It is the only photo I have of […]
Photography Community Love List – Get Featured
When I first started my photography journey, I felt a little lonely in the sense that I felt like I had to shoot one way, when my heart was tugging me another way. Since, I’ve found photography communities that I know and love to have been a big support and I know I can attribute part of who I am today as an artist to these communities.
The Chocolate Kiss of My Business Cookie: A Photographer’s Planner
Every cookie has that one ingredient that makes it what it is and keeps it together. For my photography business, the one ingredient that keeps me going is my