Category: Market Like a Boss
5 Ways to Attract Your Best Clients While You Sleep Using Your Website
When I fired up my first website in 2012, it was the most fun thing ever! My own little nook on the web? Yes, please! What I didn’t know: all the pretty-theme picking, logo designing, formatting just-the-way-I-like-it motions were actually self-sabotaging my website. I’m here to help you consider how your website is perceived by […]
How to Give the Middle Finger to Doing E-v-e-r-y-t-h-i-n-g and Be More Productive
You know why we put a lot on our plate? Because as ambitious creatives, dreams and ideas come easily. If you’re anything like me, you wanna do it all, right now. We want to swim in our passions and create richer relationships, happier lives, happier clients, and profitable businesses… and show up best-dressed to the […]
The Brand Process Done Right: 9 Questions to Ask If You Want Impressive Branding
From everyday, casual wear – boyfriend jeans and leather jacket – to your little black dress and heels, to me branding meant having an upscale wardrobe for your business. Something that was nice to have, but not necessary to get the job done. A simple name logo with clean text was all I needed… until I actually […]
4 Ways to Rock at Marketing Your Photography Business Offline
There is no doubt about it. We live in a digital age. Everything is a click away. So much so, that many of us have begun to rely on the Internet to market ourselves! Rightfully so, it is an excellent tool. Between Facebook promotions, Instagram hashtags, and re-pins on Pinterest we’ve got the digital world covered.
Starting a Photography Business: Going Offline to Build a Client Base
If you’re new to the business of photography or new to a particular market with a client base of zero, getting connected offline is a big deal… and can give you an exceptional start to your client roster. If you’re a bit shy and thrive behind the computer, don’t tune out yet. Hear me out.
How to Get Better Quality Inquiries for Documentary Photo Sessions
If you’re in the business of family photojournalism or documentary photo sessions helping clients preserve a real memory, at some point you’ve probably had inquiries that weren’t digging the session you’re offering. They reached out, because they do love your photos, but as soon as they learn more, they flee. It’s even worse when you go through a longer conversation and then find out what your client really wants is not what you’re offering at all. It can feel like a waste of time and you may even try to win them over with the benefits of working with you. You go into convince-mode where you try to explain what a documentary photography session is and how they will LOVE the meaningful photos they’ll provide. Some people may say, “ok, that sounds awesome!” However, most of the time, if the client wasn’t ready for a documentary session when they inquired, the reasons NOT to book will be comin’ in hot at this point! “I need to speak with my husband.” “I’m not sure what we’d photograph.” So how do you get better quality inquiries for documentary photo sessions? Let’s talk!
A Photographer’s Survival Guide to Email Marketing (Part 2)
If you’ve ever wondered how to get more engagement with your email list or how to turn more of your subscribers into new photo session bookings, this is the post for you. First, if you want to know why you should create an email list and how to start, read A Photographer’s Survival Guide to Email Marketing Part 1. Now, we’re going to talk all about strategy and personalizing your subscriber’s experience on your email list.
A Photographers Survival Guide to Email Marketing (Part 1)
Most photographers I work with don’t have an email marketing plan. They come to me using a marketing plan that consists of these 4 things:
Being as active on social media as possible
Blogging sessions and personal work
Hoping some of the web traffic from 1 & 2 turn into inquiries
Hoping a past client will leave a good word to a friend and a referral will come through
Does this sound like you? If so, this post is going to show you how to take better control of your marketing and ultimately your business. It’s time to stop banking on hope, friend!
Everything You Need to Know About Creating a Client Guide
The foundation of great marketing begins with understanding where your clients are at in their knowledge of what you do and how you can transform their lives with your products and services. In the F&F community, we know majority of non-photographer potential clients still don’t quite understand what a documentary session even is. The problem is that we showcase our amazing images on our photography blogs + social and then pivot into “let me document your lives/story.” There is a missing link between these two points: showing the clients how your photos can add something of value (specifically to them) to their lives or eliminate a problem. Using a Client Guide can help.
13 Reasons Teaching Beginner Photography Workshops Will Rock Your Business
What if there was ONE THING you do in your business that brings you MORE business? I challenge you to consider running a beginner level photography workshop in your community. Usually, when the topic comes up, I hear things like, “I don’t know if I’m qualified. I know the material, but not sure if I can teach. Won’t I be training people to become the competition? Will my clients even need me anymore?” We’ll get to those questions shortly. For now, let’s talk about the wild impact a workshop can have on your photography business… especially as a family documentary photographer.
10 Helpful & Non-Salesy Ways To Help Clients Fall in Love with Documentary Photography
If you’ve sought out documentary photo sessions for families, couples, or other, you have likely been hit with an insecurity from your potential clients. Do these sound familiar? “We’re just so boring… I don’t know what you would get from us, because all we do is sit around and watch tv.” “My home is messy […]
If Documentary Photo Sessions Become Popular, How Do I Stand Out?
A question from a fellow photographer dropped in my inbox and took me by surprise. I’m probably over thinking it, but it’s not often I’m left speechless! With documentary photo sessions on the rise, she can’t be alone in thought.