Category: Heart-FULL Business + Lifestyle

Posts about business strategy, marketing, working with clients, work/life balance, stepping into teaching your photography, etc.

Awesome Things to Know in Documentary Family Photography February 2018

In the spirit of unity + community here’s a round up of all the things happening in the Documentary Family Photography Community in February. Note from our Founder: Hello, Friend! As we inch our way into February, I’ve been reflecting on celebrating what our little, growing genre has built up so far. I sent out […]

17 Reflections in Marketing + Memories + Life from 2017

My apologies if this gets a bit long – it’s a bit of a journal-esque share. 1. Humanity trumps everything. I teach you to be more of yourself in your communication and I got lost in the shuffle myself in 2017. The root cause: doing too much, too fast. My shares came from a place […]

client questionnaires for family photography

Why I Use Client Questionnaires for Documentary Photography

Ever show up to make documentary work of your clients, but they can’t seem to grasp the concept that you’re not there to direct? Or, they’re so stuck on the outcome of their pictures that the honesty of the story is lost? I’ve totally been there! In 2013, my client work was very trial & […]

Documenting Real Stories: Project, La Mano de Maria (Part 1)

On September 20, Hurricane Maria struck the U.S. territory of Puerto Rico, at just a hair under Category 5 strength. Towns and cities across the island, home to 3.4 million people, were devastated. The devasation in her wake is a humanitarian crisis with effects that will carry far into the future. Fellow Documentary photographers Katie Jett […]

13 Lessons to Make Your Inbox Presence More Welcoming to Readers

I opt-in for A TON of stuff using a dedicated (and neglected) email for opt-in noise (to keep my main inbox clutter-free). Recently, that inbox went from 21,000 emails (!!) to inbox zero status WITHOUT hitting Select All / Delete. Crazy, right? I’ve got a feeling what I learned will be your new email marketing […]

Gaining Closure of a Life Change Through Making Pictures

The moment I said ‘yes’ in the decision to move south, there was a pang that felt a lot like loss among the excitement of adventure. If you knew me in real life, you’d know I’m an easy going, go-with-the-flow kinda girl. I LOVE new + change. Still, when I love something hard, I have […]

Go on an Adventure While Volunteering Your Documentary Services with a Non-Profit

Balancing being a mom of three girls and growing a business makes for a pretty busy life. But this summer I found myself with a unique opportunity – all three of my girls, 10, 12 and 14, were going to be away for 3.5 weeks at sleepaway camp. This was going to be the longest […]

Create a Revenue Stream with a FUN Photography Class for Beginners

I believe to the core in beginner level photography workshops! I’ve talked about the marketing benefits for your client photography business and how workshops can help you attract better quality inquiries super in demand for your specific photography approach. But, I’ve really beaten around the bush with the money conversation. How much can you make from teaching […]

The Long Game: Surviving in a Photography Genre without a Rulebook

I’ve often heard this said about motherhood: it’s the longest shortest time. And I always giggle a little bit because this is exactly how I feel about my photography business. The days can feel painstakingly long—especially the ones in the winter months. I’m not getting booked, and the blank spaces in my calendars feel like they […]

10 Must-Ask Questions for Inquiries to Get Them More Likely to Say Yes to Booking

About 3 minutes of babbling and a desperate need to take a damn breath later, I was self-sabotaging my inquiry calls. I’d be nervous as all get out on the phone with a new inquiry and wanted the booking SO BAD. With practice and a simple formula, let’s makeover your calls for more control, more success and more […]

How to Make Your Business Fit Into Your Life (Not the Other Way Around)

There’s one thing all the photographers in our community seem to agree on, regardless of lifestyle or business goals: There’s no such thing as perfect work/life balance. You’ve heard all about prioritizing, embracing imbalance and learning to let go. But what happens when you’re ambitious—and you like it that way? You don’t want to settle […]

5 Ways to Attract Your Best Clients While You Sleep Using Your Website

When I fired up my first website in 2012, it was the most fun thing ever! My own little nook on the web? Yes, please! What I didn’t know: all the pretty-theme picking, logo designing, formatting just-the-way-I-like-it motions were actually self-sabotaging my website. I’m here to help you consider how your website is perceived by […]

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