Category: Heart-Centered Business + Life

Posts about business strategy, marketing, working with clients, work/life balance, stepping into teaching your photography, etc.

Create a Revenue Stream with a FUN Photography Class for Beginners

I believe to the core in beginner level photography workshops! I’ve talked about the marketing benefits for your client photography business and how workshops can help you attract better quality inquiries super in demand for your specific photography approach. But, I’ve really beaten around the bush with the money conversation. How much can you make from teaching […]

A Quick, Easy, and Beautiful Way to Organize Your Blog Content (for Bloggers Who Like Things Tangible)

I wanted better clarity and control over my long list of blog content. With a recent re-brand, an evolved voice, and the ability to cross promote content right on the blog, many of our blog posts were in need of a makeover. With over 200 posts, getting a grip on what needed to be done […]

10 Must-Ask Questions for Inquiries to Get Them More Likely to Say Yes to Booking

About 3 minutes of babbling and a desperate need to take a damn breath later, I was self-sabotaging my inquiry calls. I’d be nervous as all get out on the phone with a new inquiry and wanted the booking SO BAD. With practice and a simple formula, let’s makeover your calls for more control, more success and more […]

How to Make Your Business Fit Into Your Life (Not the Other Way Around)

There’s one thing all the photographers in our community seem to agree on, regardless of lifestyle or business goals: There’s no such thing as perfect work/life balance. You’ve heard all about prioritizing, embracing imbalance and learning to let go. But what happens when you’re ambitious—and you like it that way? You don’t want to settle […]

5 Ways to Attract Your Best Clients While You Sleep Using Your Website

When I fired up my first website in 2012, it was the most fun thing ever! My own little nook on the web? Yes, please! What I didn’t know: all the pretty-theme picking, logo designing, formatting just-the-way-I-like-it motions were actually self-sabotaging my website. I’m here to help you consider how your website is perceived by […]

5 Ways to Define Your Dream Clients and Serve Them Better (For Real)

Marketing 101. It’s not: “Look what I can do for you! Want in?” Instead, it’s identifying your clients’ needs and saying: “This is how you will benefit.” Yet what I see is photographers promoting their services + what’s included in their packages through text-heavy marketing boards and Facebook ads… and calling this marketing. But marketing isn’t about […]

How to Give the Middle Finger to Doing E-v-e-r-y-t-h-i-n-g and Be More Productive

You know why we put a lot on our plate? Because as ambitious creatives, dreams and ideas come easily. If you’re anything like me, you wanna do it all, right now. We want to swim in our passions and create richer relationships, happier lives, happier clients, and profitable businesses… and show up best-dressed to the […]

4 Ways to Rock at Marketing Your Photography Business Offline

There is no doubt about it. We live in a digital age. Everything is a click away. So much so, that many of us have begun to rely on the Internet to market ourselves! Rightfully so, it is an excellent tool. Between Facebook promotions, Instagram hashtags, and re-pins on Pinterest we’ve got the digital world […]

Starting a Photography Business: Going Offline to Build a Client Base

If you’re new to the business of photography or new to a particular market with a client base of zero, getting connected offline is a big deal… and can give you an exceptional start to your client roster. If you’re a bit shy and thrive behind the computer, don’t tune out yet. Hear me out. […]

better inquiries for documentary photo sessions

How to Get Better Quality Inquiries for Documentary Photo Sessions

If you’re in the business of family photojournalism or documentary photo sessions (helping clients preserve a real memory), at some point you’ve probably had inquiries that weren’t digging the session you’re offering. They resisted moving forward. So what do you do? They reached out, because they do love your photos. Then, as soon as they learned […]

get more photography clients using email marketing

A Photographer’s Survival Guide to Email Marketing (Part 2)

If you’ve ever wondered how to get more engagement with your email list or how to turn more of your subscribers into new photo session clients, this is the post for you. First, if you want to know why you should create an email list and how to start, read A Photographer’s Survival Guide to […]

email marketing for photographers

A Photographers Survival Guide to Email Marketing (Part 1)

Most photographers I work with don’t have an email marketing plan. They come to me using a marketing plan that consists of these 4 things: Being as active on social media as possible Blogging sessions and personal work Hoping some of the web traffic from these tasks turn into inquiries Hoping a past client will leave […]

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