Category: Business Help

A Quick, Easy, and Beautiful Way to Organize Your Blog Content (for Bloggers Who Like Things Tangible)

I wanted better clarity and control over my long list of blog content. With a recent re-brand, an evolved voice, and the ability to cross promote content right on the blog, many of our blog posts were in need of a makeover. With over 200 posts, getting a grip on what needed to be done […]

The Long Game: Surviving in a Photography Genre without a Rulebook

I’ve often heard this said about motherhood: it’s the longest shortest time. And I always giggle a little bit because this is exactly how I feel about my photography business. The days can feel painstakingly long—especially the ones in the winter months. I’m not getting booked, and the blank spaces in my calendars feel like they […]

How to Make Your Business Fit Into Your Life (Not the Other Way Around)

There’s one thing all the photographers in our community seem to agree on, regardless of lifestyle or business goals: There’s no such thing as perfect work/life balance. You’ve heard all about prioritizing, embracing imbalance and learning to let go. But what happens when you’re ambitious—and you like it that way? You don’t want to settle […]

5 Ways to Define Your Dream Clients and Serve Them Better (For Real)

Marketing 101. It’s not: “Look what I can do for you! Want in?” Instead, it’s identifying your clients’ needs and saying: “This is how you will benefit.” Yet what I see is photographers promoting their services + what’s included in their packages through text-heavy marketing boards and Facebook ads… and calling this marketing. But marketing isn’t about […]

How to Give the Middle Finger to Doing E-v-e-r-y-t-h-i-n-g and Be More Productive

You know why we put a lot on our plate? Because as ambitious creatives, dreams and ideas come easily. If you’re anything like me, you wanna do it all, right now. We want to swim in our passions and create richer relationships, happier lives, happier clients, and profitable businesses… and show up best-dressed to the […]

4 Ways to Rock at Marketing Your Photography Business Offline

There is no doubt about it. We live in a digital age. Everything is a click away. So much so, that many of us have begun to rely on the Internet to market ourselves! Rightfully so, it is an excellent tool. Between Facebook promotions, Instagram hashtags, and re-pins on Pinterest we’ve got the digital world covered.

Starting a Photography Business: Going Offline to Build a Client Base

If you’re new to the business of photography or new to a particular market with a client base of zero, getting connected offline is a big deal… and can give you an exceptional start to your client roster. If you’re a bit shy and thrive behind the computer, don’t tune out yet. Hear me out.

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get more photography clients using email marketing

A Photographer’s Survival Guide to Email Marketing (Part 2)

If you’ve ever wondered how to get more engagement with your email list or how to turn more of your subscribers into new photo session bookings, this is the post for you. First, if you want to know why you should create an email list and how to start, read A Photographer’s Survival Guide to Email Marketing Part 1. Now, we’re going to talk all about strategy and personalizing your subscriber’s experience on your email list.

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email marketing for photographers

A Photographers Survival Guide to Email Marketing (Part 1)

Most photographers I work with don’t have an email marketing plan. They come to me using a marketing plan that consists of these 4 things:

Being as active on social media as possible
Blogging sessions and personal work
Hoping some of the web traffic from 1 & 2 turn into inquiries
Hoping a past client will leave a good word to a friend and a referral will come through
Does this sound like you? If so, this post is going to show you how to take better control of your marketing and ultimately your business. It’s time to stop banking on hope, friend!

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everything you need to know about creating a client guide for photography

Everything You Need to Know About Creating a Client Guide

The foundation of great marketing begins with understanding where your clients are at in their knowledge of what you do and how you can transform their lives with your products and services. In the F&F community, we know majority of non-photographer potential clients still don’t quite understand what a documentary session even is. The problem is that we showcase our amazing images on our photography blogs + social and then pivot into “let me document your lives/story.” There is a missing link between these two points: showing the clients how your photos can add something of value (specifically to them) to their lives or eliminate a problem. Using a Client Guide can help.

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personal business retreat

Knock Out Hella Business Tasks with a Personal Retreat {Work + Play}

I’m writing to you on this fresh, bright Monday morning feeling like the most productive business owner ever. Ok, that’s a little over the top, but seriously, I just had a crazy productive weekend and have to tell you HOW, so you can do the same. If you’re anything like me, your business to-do list is never ending and balance is something you’re constantly striving for. I cannot tell you the amount of times I’ve said to my husband, “If I just had ONE week of no interruptions, I would get so far ahead.” Ever felt like that? Yes? Keep reading.

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how to teach a photography workshop

13 Reasons Teaching Beginner Photography Workshops Will Rock Your Business

What if there was ONE THING you do in your business that brings you MORE business? I challenge you to consider running a beginner level photography workshop in your community. Usually, when the topic comes up, I hear things like, “I don’t know if I’m qualified. I know the material, but not sure if I can teach. Won’t I be training people to become the competition? Will my clients even need me anymore?” We’ll get to those questions shortly. For now, let’s talk about the wild impact a workshop can have on your photography business… especially as a family documentary photographer.

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