Category: Amplify Your Marketing Voice

Posts about branding, finding your voice, being confident in how you shoot, being confident in making money using your natural gifts, photograph freely, breaking the rules, etc.

How to grow a business network as a creative entrepreneur

#012 – Connection Without an Agenda

When was the last time you connected with others – whether in business or everyday life – without an agenda? You just checked in to say hello and asked, “How are you doing?” or “How’s that one thing going?” for no other reason than for the sake of connection? I ask, because, I’ve been going […]

Intentional Documentary Podcast for photographers

#010 – Shed Your Mask, Reveal Your Voice with Eboni Rivera

This episode’s guest is very near + dear to my heart – the words don’t seem enough for this intro! Eboni Rivera is our Community Ambassador here at Fearless and Framed®. She’s a talented photographer and is someone who gives back a lot with her photography too. I don’t know how she does it all. […]

#005 – ‘Elicit Emotion’ Obsession? Listen in.

When I speak to my students, they’re often so obsessed with the questions, “do you feel emotion?” or “do you feel the story?” that they’re trying to make ALL of their pictures be universal… to the point they lose sight of their voice from trying so damn hard. In ep 005, I get up on […]

Where to Start in Setting Pricing + Packages in Your Documentary Family Photography Business

Early on in my photography career, I could tell things weren’t working business wise. I had been naive about the volume of clients that I could manage. I underestimated how much time it would take to manage a business and provide a decent level of service to the families who had hired me. I created […]

17 Reflections in Marketing + Memories + Life from 2017

My apologies if this gets a bit long – it’s a bit of a journal-esque share. 1. Humanity trumps everything. I teach you to be more of yourself in your communication and I got lost in the shuffle myself in 2017. The root cause: doing too much, too fast. My shares came from a place […]

client questionnaires for family photography

Why I Use Client Questionnaires for Documentary Photography

Ever show up to make documentary work of your clients, but they can’t seem to grasp the concept that you’re not there to direct? Or, they’re so stuck on the outcome of their pictures that the honesty of the story is lost? I’ve totally been there! In 2013, my client work was very trial & […]

A Quick, Easy, and Beautiful Way to Organize Your Blog Content (for Bloggers Who Like Things Tangible)

I wanted better clarity and control over my long list of blog content. With a recent re-brand, an evolved voice, and the ability to cross promote content right on the blog, many of our blog posts were in need of a makeover. With over 200 posts, getting a grip on what needed to be done […]

Documenting Mitzvahs as Part of a Thriving Photography Business with Susan Kalina

I’m a documentary family and event photographer. However, I didn’t start out that way. I majored in photojournalism at Mizzou and worked at newspapers and magazines for ten years. Thirteen years ago, I made the decision to step off the career track to stay home with my children and quit my job as a photo editor […]

5 Ways to Define Your Dream Clients and Serve Them Better (For Real)

Marketing 101. It’s not: “Look what I can do for you! Want in?” Instead, it’s identifying your clients’ needs and saying: “This is how you will benefit.” Yet what I see is photographers promoting their services + what’s included in their packages through text-heavy marketing boards and Facebook ads… and calling this marketing. But marketing isn’t about […]

4 Ways to Rock at Marketing Your Photography Business Offline

There is no doubt about it. We live in a digital age. Everything is a click away. So much so, that many of us have begun to rely on the Internet to market ourselves! Rightfully so, it is an excellent tool. Between Facebook promotions, Instagram hashtags, and re-pins on Pinterest we’ve got the digital world […]

Starting a Photography Business: Going Offline to Build a Client Base

If you’re new to the business of photography or new to a particular market with a client base of zero, getting connected offline is a big deal… and can give you an exceptional start to your client roster. If you’re a bit shy and thrive behind the computer, don’t tune out yet. Hear me out. […]

better inquiries for documentary photo sessions

How to Get Better Quality Inquiries for Documentary Family Photography

You’re in the business of family photography, so you’ve had *some* inquiries who didn’t dig your approach. They reached out, because they love your photos, you were recommended, or they just know you’ve got a camera. Then, as soon as they learn more it’s those dreaded words… “We can’t afford it right now.” It can feel […]

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