Category: Amplify Your Marketing Voice

Posts about branding, finding your voice, being confident in how you shoot, being confident in making money using your natural gifts, photograph freely, breaking the rules, etc.

Where to Start in Setting Pricing + Packages in Your Documentary Family Photography Business

Early on in my photography career, I could tell things weren’t working business wise. I had been naive about the volume of clients that I could manage. I underestimated how much time it would take to manage a business and provide a decent level of service to the families who had hired me. I created […]

17 Reflections in Marketing + Memories + Life from 2017

My apologies if this gets a bit long – it’s a bit of a journal-esque share. 1. Humanity trumps everything. I teach you to be more of yourself in your communication and I got lost in the shuffle myself in 2017. The root cause: doing too much, too fast. My shares came from a place […]

client questionnaires for family photography

Why I Use Client Questionnaires for Documentary Photography

Ever show up to make documentary work of your clients, but they can’t seem to grasp the concept that you’re not there to direct? Or, they’re so stuck on the outcome of their pictures that the honesty of the story is lost? I’ve totally been there! In 2013, my client work was very trial & […]

A Quick, Easy, and Beautiful Way to Organize Your Blog Content (for Bloggers Who Like Things Tangible)

I wanted better clarity and control over my long list of blog content. With a recent re-brand, an evolved voice, and the ability to cross promote content right on the blog, many of our blog posts were in need of a makeover. With over 200 posts, getting a grip on what needed to be done […]

Documenting Mitzvahs as Part of a Thriving Photography Business with Susan Kalina

I am a documentary family and event photographer. However, I didn’t start out that way. I majored in photojournalism at Mizzou and worked at newspapers and magazines for ten years. Thirteen years ago I made the decision to step off the career track to stay home with my children and quit my job as a photo […]

5 Ways to Define Your Dream Clients and Serve Them Better (For Real)

Marketing 101. It’s not: “Look what I can do for you! Want in?” Instead, it’s identifying your clients’ needs and saying: “This is how you will benefit.” Yet what I see is photographers promoting their services + what’s included in their packages through text-heavy marketing boards and Facebook ads… and calling this marketing. But marketing isn’t about […]

4 Ways to Rock at Marketing Your Photography Business Offline

There is no doubt about it. We live in a digital age. Everything is a click away. So much so, that many of us have begun to rely on the Internet to market ourselves! Rightfully so, it is an excellent tool. Between Facebook promotions, Instagram hashtags, and re-pins on Pinterest we’ve got the digital world […]

Starting a Photography Business: Going Offline to Build a Client Base

If you’re new to the business of photography or new to a particular market with a client base of zero, getting connected offline is a big deal… and can give you an exceptional start to your client roster. If you’re a bit shy and thrive behind the computer, don’t tune out yet. Hear me out. […]

better inquiries for documentary photo sessions

How to Get Better Quality Inquiries for Documentary Photo Sessions

If you’re in the business of family photojournalism or documentary photo sessions (helping clients preserve a real memory), at some point you’ve probably had inquiries that weren’t digging the session you’re offering. They resisted moving forward. So what do you do? They reached out, because they do love your photos. Then, as soon as they learned […]

everything you need to know about creating a client guide for photography

Everything You Need to Know About Creating a Client Guide

The foundation of great marketing begins with understanding where your clients are at in their knowledge of what you do and how you can transform their lives with your products and services. In the F&F community, we know the majority of non-photographer potential clients still don’t quite understand what a documentary session even is. The problem […]

how to teach a photography workshop

13 Reasons Teaching Beginner Photography Workshops Will Rock Your Business

What if there was ONE THING you do in your business that brings you MORE business? A self-generating marketing machine, so to speak? I challenge you to consider running a beginner level photography workshop in your community. Usually, when the topic comes up, I hear things like, “I don’t know if I’m qualified. I know the […]

10 Helpful & Non-Salesy Ways To Help Clients Fall in Love with Documentary Photography

If you’ve sought out documentary photo sessions for families, couples, or other, you have likely been hit with an insecurity from your potential clients. Do these sound familiar? “We’re just so boring… I don’t know what you would get from us, because all we do is sit around and watch tv.” “My home is messy […]

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