Author: MarieMasse

I help client documentary photographers fine-tune their workflow + marketing game, so their work is filled with sessions that represent their voice + client values while earning a living. I shoot undirected, off-beat stories that aren’t preserved often enough (like the story of couples before starting a fam or becoming empty-nesters – a dream project of mine), so my clients’ old box of photos is a meaningful, visual diary of their life + legacy to leave behind.

13 Lessons to Make Your Inbox Presence More Welcoming to Readers

I opt-in for A TON of stuff using a dedicated (and neglected) email for opt-in noise (to keep my main inbox clutter-free). Recently, that inbox went from 21,000 emails (!!) to inbox zero status WITHOUT hitting Select All / Delete. Crazy, right? I’ve got a feeling what I learned will be your new email marketing […]

Gaining Closure of a Life Change Through Making Pictures

The moment I said ‘yes’ in the decision to move south, there was a pang that felt a lot like loss among the excitement of adventure. If you knew me in real life, you’d know I’m an easy going, go-with-the-flow kinda girl. I LOVE new + change. Still, when I love something hard, I have […]

Expression Through a New Home Owner Welcome Letter from the Seller

As exciting an adventure moving from Michigan to South Carolina was, it was a BIG DEAL to uproot the kids + say goodbye to the life we built this far. It felt like a loss. Or a breakup. To help process how I was feeling on the goodbye side of things, I wrote a letter […]

Create a Revenue Stream with a FUN Photography Class for Beginners

I believe to the core in beginner level photography workshops! I’ve talked about the marketing benefits for your client photography business and how workshops can help you attract better quality inquiries super in demand for your specific photography approach. But, I’ve really beaten around the bush with the money conversation. How much can you make from teaching […]

document what you want to remember with your camera

What You Want to Remember (That You Might Not See Yet)

I have no doubt you’ve experienced times where you felt like you hit the fast forward button. “How did I get here?!” flashes in your mind. That happened to me Sunday night when our daughter read us a book: Green Eggs and Ham by Dr. Suess. She’s a 5 year old learning to read. I literally looked […]

A Quick, Easy, and Beautiful Way to Organize Your Blog Content (for Bloggers Who Like Things Tangible)

I wanted better clarity and control over my long list of blog content. With a recent re-brand, an evolved voice, and the ability to cross promote content right on the blog, many of our blog posts were in need of a makeover. With over 200 posts, getting a grip on what needed to be done […]

10 Must-Ask Questions for Inquiries to Get Them More Likely to Say Yes to Booking

About 3 minutes of babbling and a desperate need to take a damn breath later, I was self-sabotaging my inquiry calls. I’d be nervous as all get out on the phone with a new inquiry and wanted the booking SO BAD. With practice and a simple formula, let’s makeover your calls for more control, more success and more […]

The Photographer’s Perspective of the Women’s March on Washington

Photographers within our community were all photographing the same event, at the same time, all over the country, which I found to be extraordinary. Saturday evening as the photographers in our community started sharing their 2017 Women’s March photos, I was blown away watching photos pop up from cities all over our country. I did not […]

How to Make Your Business Fit Into Your Life (Not the Other Way Around)

There’s one thing all the photographers in our community seem to agree on, regardless of lifestyle or business goals: There’s no such thing as perfect work/life balance. You’ve heard all about prioritizing, embracing imbalance and learning to let go. But what happens when you’re ambitious—and you like it that way? You don’t want to settle […]

5 Ways to Attract Your Best Clients While You Sleep Using Your Website

When I fired up my first website in 2012, it was the most fun thing ever! My own little nook on the web? Yes, please! What I didn’t know: all the pretty-theme picking, logo designing, formatting just-the-way-I-like-it motions were actually self-sabotaging my website. I’m here to help you consider how your website is perceived by […]

5 Ways to Define Your Dream Clients and Serve Them Better (For Real)

Marketing 101. It’s not: “Look what I can do for you! Want in?” Instead, it’s identifying your clients’ needs and saying: “This is how you will benefit.” Yet what I see is photographers promoting their services + what’s included in their packages through text-heavy marketing boards and Facebook ads… and calling this marketing. But marketing isn’t about […]

How to Give the Middle Finger to Doing E-v-e-r-y-t-h-i-n-g and Be More Productive

You know why we put a lot on our plate? Because as ambitious creatives, dreams and ideas come easily. If you’re anything like me, you wanna do it all, right now. We want to swim in our passions and create richer relationships, happier lives, happier clients, and profitable businesses… and show up best-dressed to the […]

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