What You Want to Remember (That You Might Not See Yet)
I have no doubt you’ve experienced times where you felt like you hit the fast forward button. “How did I get here?!” flashes in your mind. That happened to me Sunday night when our daughter read us a book: Green Eggs and Ham by Dr. Suess. She’s a 5 year old learning to read. I literally looked […]
A Quick, Easy, and Beautiful Way to Organize Your Blog Content (for Bloggers Who Like Things Tangible)
I wanted better clarity and control over my long list of blog content. With a recent re-brand, an evolved voice, and the ability to cross promote content right on the blog, many of our blog posts were in need of a makeover. With over 200 posts, getting a grip on what needed to be done […]
10 Must-Ask Questions for Inquiries to Get Them More Likely to Say Yes to Booking
About 3 minutes of babbling and a desperate need to take a damn breath later, I was self-sabotaging my inquiry calls. I’d be nervous as all get out on the phone with a new inquiry and wanted the booking SO BAD. With practice and a simple formula, let’s makeover your calls for more control, more success and more […]
The Photographer’s Perspective of the Women’s March on Washington
Photographers within our community were all photographing the same event, at the same time, all over the country, which I found to be extraordinary. Saturday evening as the photographers in our community started sharing their 2017 Women’s March photos, I was blown away watching photos pop up from cities all over our country. I did not […]
How to Make Your Business Fit Into Your Life (Not the Other Way Around)
There’s one thing all the photographers in our community seem to agree on, regardless of lifestyle or business goals: There’s no such thing as perfect work/life balance. You’ve heard all about prioritizing, embracing imbalance and learning to let go. But what happens when you’re ambitious—and you like it that way? You don’t want to settle […]
5 Ways to Attract Your Best Clients While You Sleep Using Your Website
When I fired up my first website in 2012, it was the most fun thing ever! My own little nook on the web? Yes, please! What I didn’t know: all the pretty-theme picking, logo designing, formatting just-the-way-I-like-it motions were actually self-sabotaging my website. I’m here to help you consider how your website is perceived by […]
5 Ways to Define Your Dream Clients and Serve Them Better (For Real)
Marketing 101. It’s not: “Look what I can do for you! Want in?” Instead, it’s identifying your clients’ needs and saying: “This is how you will benefit.” Yet what I see is photographers promoting their services + what’s included in their packages through text-heavy marketing boards and Facebook ads… and calling this marketing. But marketing isn’t about […]
How to Give the Middle Finger to Doing E-v-e-r-y-t-h-i-n-g and Be More Productive
You know why we put a lot on our plate? Because as ambitious creatives, dreams and ideas come easily. If you’re anything like me, you wanna do it all, right now. We want to swim in our passions and create richer relationships, happier lives, happier clients, and profitable businesses… and show up best-dressed to the […]
The Brand Process Done Right: 9 Questions to Ask If You Want Impressive Branding
From everyday, casual wear – boyfriend jeans and leather jacket – to your little black dress and heels, to me branding meant having an upscale wardrobe for your business. Something that was nice to have, but not necessary to get the job done. A simple name logo with clean text was all I needed… until I actually […]
Starting a Photography Business: Going Offline to Build a Client Base
If you’re new to the business of photography or new to a particular market with a client base of zero, getting connected offline is a big deal… and can give you an exceptional start to your client roster. If you’re a bit shy and thrive behind the computer, don’t tune out yet. Hear me out.
How to Get Better Quality Inquiries for Documentary Photo Sessions
If you’re in the business of family photojournalism or documentary photo sessions helping clients preserve a real memory, at some point you’ve probably had inquiries that weren’t digging the session you’re offering. They reached out, because they do love your photos, but as soon as they learn more, they flee. It’s even worse when you go through a longer conversation and then find out what your client really wants is not what you’re offering at all. It can feel like a waste of time and you may even try to win them over with the benefits of working with you. You go into convince-mode where you try to explain what a documentary photography session is and how they will LOVE the meaningful photos they’ll provide. Some people may say, “ok, that sounds awesome!” However, most of the time, if the client wasn’t ready for a documentary session when they inquired, the reasons NOT to book will be comin’ in hot at this point! “I need to speak with my husband.” “I’m not sure what we’d photograph.” So how do you get better quality inquiries for documentary photo sessions? Let’s talk!
12 Ways to Kick Your Photo Composition Up a Notch (When You Don’t Want to Pose Clients)
Have you ever been so captivated by a photo, not because of the moment or light, but because of the perspective? It felt like, “HOW did they do that?!” as you reflect on your own photos feeling kind of blah? Let’s combat that feeling with some killer composition techniques specifically for us storytelling, documentary photographers.