#035 – The Day-to-Day Can Be a Visually Loaded Feast Too with Paul Gero

I met Paul Gero at a conference we both spoke at in early 2017. His talk was on reinventing yourself, which was really cool to listen to, because he’s had a vast variety of experiences being behind the lens.

We recorded this in the spring and at the time, Paul was building his business around doing high end portrait work out of his garage studio in California. Which let me tell ya, his story started long before this part of his journey, which you’ll hear about.

Now that we’re publishing, Paul is in the middle of a move with his family back to his home state in the Midwest, where he’s changing focus to his wedding business + documenting families including exploring that with video. How exciting!! 🙂

I’m telling you that, because Paul is one to learn from in really going for whatever you wanna shoot and not limiting yourself to ONE thing. You know how there’s always advice to niche down and master a certain area and be known for it? Well, Paul has done that… repeatedly, in a great way!

I think as new photographers, we can be good as the jack of all trades, but never really growing GREAT at all of those areas. Well Paul, he is GREAT with lots of photography subjects and approaches. Rather than jumping all around, he’s spent real time, focused in an area of photography until he’s done it WELL and then follows his interest + curiosity into another area, and so on.

I think it’s so smart and something we can learn from certainly.

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In this episode, we cover:

  • The pendulum of making mass impact pictures + smaller-scale impact pictures
  • Using flash and going Mirrorless as a Sony Artisan
  • Seeing life as a “visually loaded feast”
  • Gaining access in less welcoming scenes (from his days working for the newspaper)
  • Then, a must-listen to story about a person’s truth in planned portrait work: Paul’s Pat Tillman story. You NEED to get the Mini Mag for this. It’s free, so download it below.

Enjoy the story.

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Photojournalism and Documentary Family Photography with Paul Gero

Author: MarieMasse
I help client documentary photographers fine-tune their workflow + marketing game, so their work is filled with sessions that represent their voice + client values while earning a living. I shoot undirected, off-beat stories that aren’t preserved often enough (like the story of couples before starting a fam or becoming empty-nesters – a dream project of mine), so my clients’ old box of photos is a meaningful, visual diary of their life + legacy to leave behind.

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